Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

June 5, 2018
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Why you should give a Git.

This article first appeared on LinkedIn   If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s […]
January 9, 2018
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Customer Experience Is Your Most Important Product. How do you build yours?

This article first appeared on LinkedIn   Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is […]
November 15, 2017
Digital Transformation in Banking

Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience

This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]
October 5, 2017
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Let’s stop bashing sales outreach

This article first appeared on LinkedIn   There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats; […]
October 4, 2017
What every CMO needs to know about marketing automation

What every CMO needs to know about marketing automation

Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an […]
March 23, 2017
mme2017-800h2

Couch & Associates to be at Modern Marketing Experience 2017 Hosted by Oracle Marketing Cloud

The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud. […]