Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

July 7, 2016
account based marketing

How to Justify the Value of Investing in Account Based Marketing

Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account […]
April 21, 2016
Pasted image at 2016_04_20 06_37 PM

Mike MacFarlane Joins Us as Management Consultant

As Couch & Associates expands its scope of service offerings for large revenue businesses, the Marketing Technical Agency has brought on Mike MacFarlane as a Management Consultant to […]
March 6, 2016
strong marketing automation

Building A Strong Marketing Automation Foundation

If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to […]
February 28, 2016
tick tock tech marketing

Tick, Tock, Tech Marketing

How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two […]
February 2, 2016
busticated funnel

When Your Funnel Is Busticated!

When two veteran B2B software chicks go to lunch, it’s pretty natural to talk shop. Within minutes my colleague says, “My funnel is busticated. What do […]
January 4, 2016
new cycle of marketing

A New Cycle of Marketing

Only data-driven marketing teams who work collaboratively can consistently create the ever-changing combination of message and media necessary to attract and nurture modern customers. Historically, even […]