A Marketing Guide for Large Revenue Businesses

Are You Looking at the Right Data Sets In Your MAP?

Large Revenue businesses deal with very specific data issues. Our experience working with some of the largest businesses in North America tells us that even the biggest teams using the best technology still sometimes end up with cold spots in their databases.

Whether you are using Eloqua, Marketo, or Pardot, the right data analysis will be what determines whether you can find gold in your database. This guide offers a view on looking at the right data in your Marketing Automation Platform.
In this guide we will look at the following:

  1. How Survival Bias may be influencing your analysis
  2. How Inactive Contacts may be skewing your data
  3. How Data Variances may need normalization processes set up
  4. How Lead Disposition maybe impacting your funnel