Introduced only a few years ago, Adobe Marketing Cloud (AMC) is made up of a group of integrated cloud applications.It is best known for its Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign, Audience Manager and Primetime. Initially, it was assumed that AMC would focus on mid-market sized businesses. However, its investment in research has made it much more attractive to large revenue businesses as well.
Most notable to us is its use to of artificial intelligence. With the launch of Adobe Sensei, it has certainly caught our attention. Using artificial intelligence and machine learning, as well as the ability to work with large volumes of data, content, and data assets it extends our abilities to create completely new and unmapped digital experiences.
Large revenue businesses using Adobe Marketing Cloud often come to us for the following:
• They are on alternate automation systems and they see the Adobe roadmap and want to move
• Companies are looking for a strategic user experience that captures all potential customers
• Companies who want to harness artificial intelligence before their competitors and need support building and implementing a plan