Sports & Entertainment

Events are one of the most successful ways of bringing in that extra revenue and reaching out to more potential fans. Whether it's a sports team, performance, conference, or any other ticketed event, Couch & Associates understands that there is a lot of strategy involved in filling those spots. The world of sports and entertainment is one of the most exciting and quickly-evolving industries to be a part of, so it makes sense that the marketing strategies need to be just as fun, engaging and progressive.

The key to success is developing more than just the connection people feel at an event; you also want to foster a lasting relationship that keeps your brand top of mind long after they've left. Whether you're hoping to fill your venue with newcomers or looking to improve relationships with current fans, how you choose to adapt with the incoming trends will decide your brands success.

Couch & Associates will help with:

- Fan Identification
- Loyalty Programs
- Connectivity Strategy and Execution
- Fan Relationship Management
- Multi-Touch Multi-Channel Marketing Campaigns
- Digital In-Game Experience
- Campaign Reporting and Forecasting

In order to campaign effectively, it's important to understand your fans and their behavioural patterns. With our help, your company will be able to analyze campaign metrics so that you can develop a much more personalized and interactive relationship with your fans. We will help you learn how to communicate the right message at the right time, and enhance their experience.

Download our latest guide:

Account Based Marketing

A Marketing Guide for Large Revenue Businesses

At Couch & Associates there is no prescriptive way to do things.


We are not preoccupied with generic click-through rates and meaningless analytics. We analyze relevant data, and convert it into business insights that will change your business.

Our team of in-house architects, developers, and business analysts can manage all types of data-sets, the most customized integrations, and the most complex of data models.

Whether you need to increase revenue, reduce costs, mitigate risks—or do all of these things in tandem, we can help you.