Travel & Tourism

There are few industries that offer the same opportunities as those in travel and tourism. It is a market that encourages everything from wild adventures to romantic getaways, and it appeals to all ages and genders. However, this vast number of potential guests means an even wider variety of values and interests for each individual. Companies in this industry face a number of challenges, and we have the experience to help them accurately profile their potential guests, implement agile campaigns and optimize their marketing and business strategies.

At Couch & Associates, Inc., we have worked with some of the most prestigious companies in the business, including resort groups, hotels groups and cruise organizations. We have made it our goal to use our experience and expertise to help companies turn obstacles into opportunities. We assist with tactical tools, business strategies, campaign implementation and so much more. We can help you define your target markets so you can see your strategic communication lead to guest loyalty.

As a company, you want to be:

- Building Loyalty
- Increasing Revenue
- Conducting more Effective Campaigns
- Increasing Customer Knowledge
- Providing Better Customer Service
- Growing Your Customer Base

A lot of these business goals can be improved by better insight into your guests. Some of the ways that we help hone in on your different markets are by asking questions like:

- What motivates them to travel?
- What activities are they looking for?
- What would they consider a great vacation?
- What are their external and internal influences?
- How do they get their information?

C&A can help your company optimize each area to maximize your reach and your success. We will enable you to create strategies that will give you better insight into your guests and more targeted communications. Your company will be able to manage high levels of guest services and create rewarding experiences for new guests, in order to reach your revenue and business objectives.

Download our latest guide:

Account Based Marketing

A Marketing Guide for Large Revenue Businesses

At Couch & Associates there is no prescriptive way to do things.


We are not preoccupied with generic click-through rates and meaningless analytics. We analyze relevant data, and convert it into business insights that will change your business.

Our team of in-house architects, developers, and business analysts can manage all types of data-sets, the most customized integrations, and the most complex of data models.

Whether you need to increase revenue, reduce costs, mitigate risks—or do all of these things in tandem, we can help you.