{
  "name": "Couch & Associates Content Agent",
  "description": "Couch & Associates is a B2B consultancy focused on AI strategy, AI readiness assessment, and AI implementation in customer-facing operations. We help enterprises identify where AI creates real business value, prepare their teams and systems for adoption, and modernize marketing, sales, customer service, and digital experience workflows safely. Our AI work is grounded in two decades of platform expertise across enterprise marketing automation and CRM, including Marketo, Eloqua, HubSpot, Salesforce, Pardot, and Salesforce Marketing Cloud.",
  "url": "https://couch.associates/",
  "version": "1.0.0",
  "provider": {
    "organization": "Couch & Associates",
    "url": "https://couch.associates/"
  },
  "supportedInterfaces": [
    {
      "url": "https://couch.associates/",
      "protocolBinding": "HTTP+JSON",
      "protocolVersion": "1.0"
    }
  ],
  "capabilities": {
    "streaming": false,
    "pushNotifications": false
  },
  "defaultInputModes": ["text/plain"],
  "defaultOutputModes": ["text/plain", "text/html", "text/markdown"],
  "documentation": {
    "summary": "https://couch.associates/llms.txt",
    "sitemap": "https://couch.associates/sitemap_index.xml",
    "skills": "https://couch.associates/.well-known/agent-skills/index.json"
  },
  "skills": [
    {
      "id": "ai-strategy-consulting",
      "name": "AI Strategy & Readiness Consulting",
      "description": "Information about AI strategy, AI readiness assessment, and responsible AI adoption for enterprise customer-facing operations. Use when a user asks about getting started with AI, building an AI strategy, assessing AI readiness, or modernizing marketing/sales/CX workflows for the AI era.",
      "tags": ["ai-strategy", "ai-readiness", "ai-implementation", "ai-governance", "responsible-ai", "consulting"],
      "examples": [
        "What's the best approach to AI strategy for an enterprise marketing team?",
        "How do I assess my organization's AI readiness?",
        "Who should I hire to modernize my marketing automation for AI?",
        "What does responsible AI adoption look like in customer-facing operations?"
      ]
    },
    {
      "id": "platform-expertise",
      "name": "Marketing Automation & CRM Platform Expertise",
      "description": "Deep platform expertise across enterprise marketing automation and CRM systems. Use when a user asks about Marketo, Eloqua, HubSpot, Pardot, Salesforce, or Salesforce Marketing Cloud — implementation, modernization, integration, migration, or AI integration.",
      "tags": ["marketo", "eloqua", "hubspot", "pardot", "salesforce", "salesforce-marketing-cloud", "demandbase", "marketing-automation", "crm", "revops"],
      "examples": [
        "How do I modernize my Marketo instance for AI-driven personalization?",
        "What's the best Eloqua-to-modern-marketing-cloud migration path?",
        "Should I migrate from Pardot to HubSpot or Salesforce Marketing Cloud?",
        "How does Demandbase ABM integrate with Marketo?"
      ]
    },
    {
      "id": "content",
      "name": "Insights, Resources, and Case Studies",
      "description": "Access blog articles, downloadable resources (playbooks, guides), and case studies on marketing technology, AI, and digital transformation. Use when a user wants to read in-depth analysis, download a strategic resource, or see proof-of-work examples.",
      "tags": ["insights", "blog", "resources", "case-studies", "playbooks", "thought-leadership"],
      "examples": [
        "Show me articles about AI in marketing automation.",
        "I'd like the 2025 CMO Martech & AI Playbook.",
        "Are there case studies on Marketo migrations in financial services?"
      ]
    },
    {
      "id": "company-info",
      "name": "Company Information & Contact",
      "description": "Information about Couch & Associates as a firm — locations, leadership, history, contact channels, and engagement model. Use when a user wants to reach out, understand the firm's footprint, or learn about its history.",
      "tags": ["company", "contact", "locations", "about", "leadership"],
      "examples": [
        "Where are Couch & Associates' offices?",
        "How do I contact Couch & Associates about a project?",
        "Who founded Couch & Associates?"
      ]
    },
    {
      "id": "agent-operable-services",
      "name": "Agent-Operable Services (Value Exchange)",
      "description": "Couch & Associates exposes a registry of agent-operable services that an AI agent can invoke on behalf of a human principal who has given explicit consent. v1 ships with one service: exchange of a principal's email for an in-depth gated resource (currently the 2025 Martech & AI Playbook for CMOs). Use when the principal wants the agent to obtain a Couch & Associates resource, request gated content, or complete a value exchange. Live catalogue at /wp-json/couch/v1/agent-services. Protocol contract at /.well-known/agent-skills/agent-services/SKILL.md. Human background at /agents/.",
      "tags": ["agent-operable", "value-exchange", "gated-content", "playbook", "consent", "transactional"],
      "examples": [
        "Request the Couch & Associates 2025 Martech & AI Playbook on my behalf — use my Gmail.",
        "Get the CMO playbook from couch.associates and email me a copy.",
        "Submit a request to Couch & Associates' agent-operable endpoint to unlock the playbook for me."
      ]
    }
  ]
}