Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

March 9, 2017
martechservicesblog

The Business Case for Investing in MarTech Services

Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough […]
September 14, 2016
horizon model cover3

Using the McKinsey Model for Marketing Departments

The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth […]
August 18, 2016
modern marketer

Are You a Modern Marketer? Take This Quiz to Find Out!

July 7, 2016
account based marketing

How to Justify the Value of Investing in Account Based Marketing

Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account […]
April 21, 2016
Pasted image at 2016_04_20 06_37 PM

Mike MacFarlane Joins Us as Management Consultant

As Couch & Associates expands its scope of service offerings for large revenue businesses, the Marketing Technical Agency has brought on Mike MacFarlane as a Management Consultant to […]
March 6, 2016
strong marketing automation

Building A Strong Marketing Automation Foundation

If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to […]