Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

June 4, 2021

MX Explained

MX (Mail Exchange) records allow mail servers to route emails to the right place. This includes bounce backs that often go untracked and unrecorded, skewing email […]
June 4, 2021

DMARC Explained

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy, and reporting protocol. A DMARC record shows that the sender’s domain is protected by SPF and DKIM […]
June 4, 2021

BIMI Explained

BIMI (Brand Indicators for Message Identification) is an email verification measure that has recently been built onto the DMARC framework. As the name suggests, BIMI brands messages with an […]
May 14, 2021

DKIM Explained

DKIM (DomainKeys Identified Mail) is an email authentication measure to verify that messages were not manipulated on their journey between sender and recipient. Think of a wax seal that’s used to stamp letters – if the seal […]
May 14, 2021

SPF Explained

Email, on its own, is not the safest means of communication. It was one of the first forms of online communication and, thanks to various improvements […]
January 14, 2021

Expand CX Beyond Your Customers

The over saturation of online marketing channels is forcing us to innovate to attract new customers. A sophisticated free product offer enables brands to demonstrate CX […]