Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

October 16, 2019

Why This CEO Says Companies Should Treat Customer Experience As A Product

Originally posted on Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation […]
June 5, 2018

Why you should give a Git.

This article first appeared on LinkedIn   If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s […]
January 9, 2018

Customer Experience Is Your Most Important Product. How do you build yours?

This article first appeared on LinkedIn   Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is […]
October 5, 2017

Let’s stop bashing sales outreach

This article first appeared on LinkedIn   There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats; […]
March 2, 2017

Performance Workspaces – Unlock Your Marketers

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results. […]
January 30, 2017

We’ve been managing big data for thousands of years. Enough with the excuses.

This article first appeared on LinkedIn   Storytelling is a means of understanding big data. Our brains are supercomputers, and we have been processing big data for millennia. What […]