Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

October 16, 2019

Why This CEO Says Companies Should Treat Customer Experience As A Product

Originally posted on Forbes.com Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation […]
June 5, 2018

Why you should give a Git.

This article first appeared on LinkedIn   If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s […]
January 9, 2018

Customer Experience Is Your Most Important Product. How do you build yours?

This article first appeared on LinkedIn   Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is […]
October 5, 2017

Let’s stop bashing sales outreach

This article first appeared on LinkedIn   There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats; […]
March 23, 2017

Couch & Associates to be at Modern Marketing Experience 2017 Hosted by Oracle Marketing Cloud

The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud. […]
March 23, 2017

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so […]