Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

January 14, 2021

Expand CX Beyond Your Customers

The over saturation of online marketing channels is forcing us to innovate to attract new customers. A sophisticated free product offer enables brands to demonstrate CX […]
October 20, 2020

Free COVID-19 workplace screening tool developed by Couch & Associates

Marketing technology company, Couch & Associates, make an impressive pivot to enable companies to safely reopen. TORONTO, Oct. 22, 2020 (GLOBE NEWSWIRE) — As COVID-19 disrupted […]
September 9, 2020

The online event vendor selection process

Events of all shapes and sizes have been moving online, from birthday parties to business conferences. Some will tell you that the transition was a huge success, others will […]
August 20, 2020

In-house vs Outsourced Marketing – Determining the best option for your business

In this article, we touch on the cost comparison between in-house and outsourced marketing personnel before analyzing the value that each option can provide. Agencies are […]
April 30, 2020

Enhancing your MarTech stack

A company’s marketing technology (martech) stack includes all technologies used to assist the marketing and sales teams. That is your CRM tools, social media channels, marketing automation platforms […]
October 16, 2019

Why This CEO Says Companies Should Treat Customer Experience As A Product

Originally posted on Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation […]