Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

October 5, 2017

Let’s stop bashing sales outreach

This article first appeared on LinkedIn   There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats; […]
October 4, 2017

What every CMO needs to know about marketing automation

Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an […]
March 23, 2017

Couch & Associates to be at Modern Marketing Experience 2017 Hosted by Oracle Marketing Cloud

The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud. […]
March 23, 2017

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so […]
March 9, 2017

The Business Case for Investing in MarTech Services

Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough […]
March 2, 2017

Performance Workspaces – Unlock Your Marketers

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results. […]