Customer Transformation in the Utility Sector

A Framework for Guiding Digital Transformation

The research is very clear on the key challenges that utilities face. PwC, EY, KPMG, BCG and many other industry experts that analyze the market agree that there is a need for a new strategy to emerge in the utility sector for many reasons.

Find out why companies such as Nuon, MP Power Management, and Exelon are digitally transforming their operations with the goal of customer engagement.

In this guide we will look at the following:

  1. The Importance of Customer Centric Thinking for Utility Companies
  2. Understanding the Value of a Single Customer
  3. How Marketing Can Innovate to Make the Energy and Utility Industry More Profitable
  4. Evaluating the Customer Centric Retention Model