## Agent-Operable Services

Couch & Associates exposes a registry of services that an AI agent can
invoke on behalf of a human principal with explicit consent. v1 ships
two services (gated-content, event-signup); more are planned. The
endpoints below are public; principal consent — not agent credentials —
authorises each transaction.

- A2A agent card: https://couch.associates/.well-known/agent-card.json
- MCP server card: https://couch.associates/.well-known/mcp/server-card.json
- WebMCP manifest: https://couch.associates/.well-known/webmcp.json
- Agent skills index: https://couch.associates/.well-known/agent-skills/index.json
- Agent-operable services protocol: https://couch.associates/.well-known/agent-skills/agent-services/SKILL.md
- Live REST catalogue: https://couch.associates/wp-json/couch/v1/agent-services
- MCP endpoint (JSON-RPC 2.0): https://couch.associates/wp-json/couch/v1/mcp
- API catalogue (RFC 9727 linkset): https://couch.associates/.well-known/api-catalog
- Agent authentication model: https://couch.associates/auth.md
- Human-readable explainer: https://couch.associates/agents/

## Services (Advise, Build, Manage)

Couch & Associates advises on, builds, and manages the marketing technology, AI, and cloud behind revenue, for companies whose customers research before they buy (historically B2B; increasingly any considered purchase where an AI assistant builds the shortlist). Hub: https://couch.associates/services/

- Advise (https://couch.associates/services/#advise): assessment and strategy. AI Readiness Assessment (no cost, one week: https://couch.associates/services/ai-readiness-assessment/), marketing operations and martech audits, Revenue Operations design, Strategic Sprints, technology evaluations, AWS infrastructure audit and roadmap, Executive AI Coaching.
- Build (https://couch.associates/services/#build): integration and development. Marketing automation and CRM integrations and migrations, lead scoring, routing and campaign builds, Agent-Operability Implementation (https://couch.associates/services/agent-operability/), AI features in existing platforms, custom development, DevOps and data pipelines on AWS.
- Manage (https://couch.associates/services/#manage): managed platforms and operations. Managed Marketo, Eloqua, Pardot, HubSpot and Salesforce Marketing Cloud, campaign management, Paid Media, fractional marketing operations, QuadrantX AI-discoverability monitoring, managed AWS environments, and Human Reserved delivery (no AI in the loop, by contract) for regulated teams.
- Domains: Marketing & Revenue, and Cloud, Data & Engineering (https://couch.associates/cloud-consulting/). Platforms: Marketo, Eloqua, Pardot, HubSpot, Salesforce Sales Cloud, Salesforce Marketing Cloud, Demandbase, AWS.
## Guides

- [The Build Manual: A Practical Guide to Agentic AI](https://couch.associates/agentic-ai-guide/): A plain-language, step-by-step guide to working with agentic AI on your own machine. Built for people who don't write code, and who don't need to.

## Research

- [The State of the CMO, September 2026](https://couch.associates/state-of-the-cmo-2026/): A research report on 3,773 Chief Marketing Officers: tenure, career paths, geography, what they post about, AI signals in their work, and the 3,274 companies they lead. Free to read, no registration required; an agent can also obtain a markdown rendering for a human principal through the gated-content service above (resource id `state-of-the-cmo-2026`).

## Events

- [Anatomy of an AI-Enabled Lead (live webinar, October 7, 2026, noon ET)](https://couch.associates/events/anatomy-of-an-ai-enabled-lead/): Free 60-minute webinar. A real AI-brokered lead reconstructed from server logs, why lead-source and journey reports cannot see it, and the web, content, analytics and comms changes that make it visible. Register on the page, or an agent can register a principal through the event-signup service (event id `anatomy-of-an-ai-enabled-lead-2026-10-07`).
- [All events](https://couch.associates/events/)

# Couch \& Associates: Solving complex digital challenges

> Couch \& Associates helps organizations find where AI creates real business value through strategy, readiness, implementation, and practical execution\.

Generated by Yoast SEO v27.4, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Home](https://couch.associates/)
- [Terms \& Conditions](https://couch.associates/terms-conditions/)
- [Privacy Policy](https://couch.associates/privacy-policy/)
- [Anita Cordeiro](https://couch.associates/anitacordeiro/)
- [Mike Couch](https://couch.associates/mikecouch/)

## Posts
- [n8n Explained: How Open\-Source Workflow Automation Is Reshaping Marketing Technology](https://couch.associates/n8n-workflow-automation-reshaping-marketing-technology/): Traditional marketing automation platforms defined an era, but the rise of open\-source workflow tools like n8n signals a fundamental shift toward composable, AI\-ready marketing technology stacks\.

## Resources
- [The 2025 Martech \& AI Playbook for CMOs](https://couch.associates/resources/the-2025-martech-ai-playbook-for-cmos/)
- [The EU General Data Protection \(GDPR\) Overview](https://couch.associates/resources/the-eu-general-data-protection-gdpr-overview/)
- [Marketing Transformation Roadmap](https://couch.associates/resources/marketing-transformation-roadmap/)
- [Guide to Virtual Event Vendor Selection](https://couch.associates/resources/a-guide-to-virtual-event-vendor-selection/)
- [Reporting and Key Performance Indicators: Metrics That Matter](https://couch.associates/resources/reporting-and-key-performance-indicators/)

## Tech Landings
- [Marketo](https://couch.associates/marketo/)
- [Demandbase](https://couch.associates/demandbase/)
- [Pardot](https://couch.associates/pardot/)
- [Eloqua](https://couch.associates/eloquaoraclemc/)
- [Resulticks](https://couch.associates/resulticks-real-time-audience-engagement/)

## Concept Pages
- [Enterprise Value Proposition \& Market Position](https://couch.associates/enterprise-value-proposition-market-position/): As a boutique digital marketing agency, we specialize in crafting adaptable strategies that meet the diverse needs of businesses, whether they are nimble startups or established enterprises\.
- [Account\-Based Experience \(ABX\)](https://couch.associates/account-based-experience/): Account\-Based Experience \(ABX\) is a strategic approach in the B2B sector that concentrates on creating personalized buying experiences
- [Product\-Led Growth \(PLG\)](https://couch.associates/product-led-growth/): In traditional growth models, the emphasis is often on aggressive sales tactics and extensive marketing campaigns\. These strategies, while effective
- [What is Marketing Cloud?](https://couch.associates/what-is-marketing-cloud/): Let’s start with the core purpose of the platform which is to revolutionize the way enterprises engage with their customers\. Far beyond the capabilities
- [Revenue Operations](https://couch.associates/revenue-operations/): Revenue Operations, or RevOps, is how businesses organize their teams to increase revenue and improve the customer experience\. It brings together marketing

## Timeline Events
- [Euna Solutions Engages C\&A for Global Consolidation and Engagement Enhancement](https://couch.associates/timeline_event/euna-solutions-engages-ca-for-global-consolidation-and-engagement-enhancement/)
- [C\&A Partners with Clockwork to Deliver an Engaging Digital Experience](https://couch.associates/timeline_event/ca-partners-with-clockwork-to-deliver-an-engaging-digital-experience/)
- [Resulticks Partners with C\&A for Data\-Driven Customer Engagement Solutions](https://couch.associates/timeline_event/resulticks-partners-with-ca-for-data-driven-customer-engagement-solutions/)
- [Veeva Teams Up with C\&A for Seamless Marketing Platform Transition](https://couch.associates/timeline_event/veeva-teams-up-with-ca-for-seamless-marketing-platform-transition/)
- [MarTech Landscape Debut](https://couch.associates/timeline_event/martech-landscape-debut/)

## Categories
- [In\-depth discussions](https://couch.associates/category/in-depth-discussions/)
- [Marketing Technology](https://couch.associates/category/marketing-technology/)
- [Marketing Strategy](https://couch.associates/category/marketing-strategy/)
- [Tools and tech explained](https://couch.associates/category/tools-and-tech-explained/)
- [Success stories](https://couch.associates/category/success-stories/)

## Tags
- [Transformation](https://couch.associates/tag/transformation/)
- [Banking](https://couch.associates/tag/banking/)
- [Customer Experience](https://couch.associates/tag/customer-experience/)
- [CMO](https://couch.associates/tag/cmo/)
- [Digital Marketing](https://couch.associates/tag/digital-marketing/)

## Formats
- [Webinars](https://couch.associates/resource/webinars/)
- [Guides](https://couch.associates/resource/marketing-technology-guides/)
- [Infographics](https://couch.associates/resource/marketing-infographics/)
- [Roadmaps](https://couch.associates/resource/roadmaps/)

## Optional
- [Sitemap index](https://couch.associates/sitemap_index.xml)