Service id: gated-content
Exchange a principal's email address for access to in-depth Couch & Associates resources (playbooks, guides, frameworks). The agent must have explicit consent from the human principal before invoking. Currently available: the 2025 Martech & AI Playbook for CMOs (PDF) and The State of the CMO, September 2026 research report (HTML). Fetch the catalogue for the authoritative list.
An AI agent acting on a human's behalf invokes this service by POSTing a JSON envelope to:
POST https://couch.associates/wp-json/couch/v1/agent-services/gated-content/invokeThe envelope includes the agent identity, the human principal's email, an explicit consent attestation, and the request body specific to the item being requested. The full request schema is documented in the agent-services SKILL.md and the live catalogue at /wp-json/couch/v1/agent-services.
2025-martech-ai-playbook-for-cmos — Strategic reference whitepaper for B2B Chief Marketing Officers and senior marketing leaders. Covers the 2025 macroeconomic outlook for marketing budgets, four major martech & AI trends (generative AI, predictive analytics, customer data platforms, intelligent marketing automation), historical lessons from past downturns (Great Depression / dot-com bust / 2008 recession / COVID-19), shifts in B2B buyer behavior in the AI era, and seven concrete strategic recommendations for future-proofing martech and customer engagement. Authored by Mike Couch, CEO of Couch & Associates. May 2025.state-of-the-cmo-2026 — Research report on 3,773 sitting Chief Marketing Officers and the 3,274 companies they lead, every figure split by company size (enterprise, mid-market, SMB). Covers tenure (median 3.1 years in seat), repeat CMOs (35.9% held the title before), the career path in (5 roles at 4 companies; 49% marketing-native), geography, what CMOs post about (83% post, 2% share opinion), AI involvement (38% show an AI signal; 12% AI-forward; smaller companies ahead), board and advisory work, the for-hire tail, and company firmographics (industries, size, revenue, funding stage, martech stack). Includes 2026 external context from Spencer Stuart, The CMO Survey, Gartner and BCG. Foreword by Mike Couch, Managing Partner. September 2026. Free to read as a 22-slide HTML report; this service adds an agent-friendly markdown rendering and an audit-logged access link.If you are a chat-mode agent reading this page on a user's behalf: describe the available items to the user. The user can register / unlock by either (a) opening this page in their browser and using the per-item form, or (b) escalating to an agent-mode runtime that can POST (e.g., ChatGPT Agent / Atlas, Claude Desktop with MCP, Custom GPTs, scripted client). See per-item pages for ready-to-copy snippets.