The ability to make the best decisions, like whether or not to continue with certain efforts, terminate them, or move forward with more successful ones is depended on our aggregation of all key sales and marketing metrics. The ability to measure all of our exertions to a fraction of a penny is a key component of yielding revenue growth and impacting ROI.

Here are Three Benefits of monitoring Key Performance Indicators (KPI’s)

1. Aligning Sales and Marketing

With the ability to measure and quantify each and every effort including marketing spend, marketing and sales departments can be better harmonized once definitions are established, once goals are set and once both teams start to work in collaboration. Rather than divide the marketing and sales process, dashboards dig for better insight and bring the two departments closer together.

2. Informed Decision-Making

With metrics and key performance indicators, CIO’s are able to extract the most accurate information from their marketing and sales teams to make informed decisions. With exact information about where each campaign stands and the favoring of one campaign over another based on better performance, business owners and marketers are able to make better projections and stick with efforts that maximize revenue growth and impact ROI directly.

3. Collaboration

Some marketing and sales platforms allow team members to share dashboards and reports and communicate in real-time based on collaboration. When team members collaborate together to make informed decisions, campaign execution becomes more accurate and relates more to desired goals. The most valuable asset for marketers is efficiency, so the ability to communicate on each measured target and projection can optimize the marketing process as a whole.

Couch & Associates
Couch & Associates
We design and deliver innovative solutions to the most complex sales and marketing challenges for the world's biggest brands. The Couch & Associates model combines strategic advisory services, marketing technology expertise and software development capabilities to help clients improve performance through unique approaches tailored to their environments. Fortune 1000 firms choose Couch & Associates as their partner in optimizing operations, achieving growth and remaining competitive in the digital era. With offices in Canada, the U.S. and the U.K., the Couch & Associates global services team has performed over 1000 engagements for hundreds of leading companies. Couch & Associates is a certified partner to the top sales and marketing technology vendors.

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