Couch & Associates is a consultancy that advises on, builds, and manages marketing technology, AI, and cloud systems for companies whose customers research before they buy. Clients come to us for a single integration or assessment, or for a partner that runs the whole operation.
That used to mean B2B. As AI assistants take on the research behind everyday purchases too, it increasingly means any considered purchase: the shortlist is built by an agent, and the person decides from it. Three ways to work with us. Every one includes the AI work your buyers now expect, and every one names the platforms it runs on.
Know where to invest before you spend.
Assessments and strategy work that tell you what to fix, what to build, and what to leave alone. We audit your marketing platforms, data, and cloud, map where AI creates revenue value in your customer journey, and hand you a roadmap your own team can execute. Most clients start here, and the first step is free.
- AI Readiness Assessment (no cost, one week)
- Marketing operations and martech audits
- Revenue Operations design
- Strategic Sprints
- Technology evaluations
- AWS infrastructure audit and roadmap
- Executive AI Coaching
Ship the systems the strategy needs.
Fixed-scope delivery by the people who wrote the plan. Integrations between Salesforce and your marketing platform, migrations, scoring and routing, campaign builds, and custom applications on AWS. And the newest layer: making your events, content, and forms operable by your customers' AI assistants, with their consent, using the framework that already runs on this site.
- Platform integrations and migrations
- Lead scoring, routing, and campaign builds
- Agent-Operability Implementation
- AI discoverability and agent readiness for your site
- AI features in the tools you already run
- Custom development, DevOps, and data pipelines on AWS
Run it well, every month.
Ongoing operation of your marketing platforms, campaigns, and cloud, with a senior person accountable for outcomes. AI-assisted where it makes the work faster, human-reviewed wherever it touches a customer, and monitored with QuadrantX so you know how AI assistants describe you against your competitors. For regulated teams, Human Reserved delivery keeps AI out of the loop by contract.
- Managed Marketo, Eloqua, Pardot, HubSpot, and Salesforce Marketing Cloud
- Campaign management and creative
- Paid Media
- Fractional marketing operations
- QuadrantX AI-discoverability monitoring
- Managed AWS environments
- Training and adoption
Across marketing and cloud, in whichever mode you need.
Marketing and revenue is where we started. Cloud, data, and engineering is what turns the plan into running systems. Most engagements draw on both, which is why the integration work between them is the part competitors find hardest to match.
AI in every engagement, with a deliberate off switch.
We use Anthropic's Claude, OpenAI's ChatGPT and Codex, and Microsoft Copilot in delivery, and we build agent-operable systems and AI features into the platforms you already run. Every AI-assisted deliverable is reviewed by the senior consultant who owns your account. Running more than one model is the enterprise norm now, and it keeps you clear of single-vendor lock-in.
For finance, healthcare, government, and other regulated work, we offer Human Reserved delivery: no AI in the loop, contractual no-training terms, and documented human review at every step. It is a compliance and trust feature for teams whose regulator or risk posture demands it, not a stance.
Where most engagements begin
Platforms we modernize
Whether you run an established martech stack or are evaluating new tools, we modernize Marketo, Eloqua, Pardot, HubSpot, Salesforce Sales Cloud, Salesforce Marketing Cloud, Demandbase, and AWS, and we integrate AI into the workflows your teams already trust.
We build what we sell.
QuadrantX and BIA Works are our own products, built and run on AWS with the same team and stack we bring to clients. We have built and run enterprise systems for companies including Bloomberg, Synopsys, Box, ADP, and ASCE, and we hold a 4.9 out of 5 rating on G2.
How an engagement starts
Assess
A one-week AI Readiness Assessment or a platform audit, at no cost or fixed cost, so you see what we see.
Plan
A written scope with a price, whether that is a single integration or a year of managed operations. No proprietary lock-in: everything we build runs in the platforms and cloud you own.
Build or run
The same senior people from the assessment stay on the work, and you keep the right to stop at any milestone.
Prefer to meet us first?
Tue Sep 22, 2026 · In personAI Insights: Where Marketing Meets the Agent-Operable Web
Wed Oct 7, 2026 · Live webinarAnatomy of an AI-Enabled Lead
Common questions before we start.
The questions buyers ask us most when they compare services partners.
Start with a conversation, or start with the assessment.
Thirty minutes with a senior consultant to understand where you are and what the first useful step is. No deck, no predetermined answer.
Every submission is read by a senior member of the team. We respond within one business day and never share your details with third parties.
Looking for a little
extra help?
These guides cover everything from reporting indicators and account based marketing to agentic AI. Check out these useful tools that could help you achieve your goals.
