Virtual Event Vendor Assessment Guide | Couch & Associates

A Guide To...

Virtual Event Vendor Selection

Online events have become a key element of an organization’s marketing strategy. There are numerous vendors providing excellent features that add tremendous value to your event. When comparing these platforms, understanding how certain features will provide a practical benefit and differentiating between subtle differences proves challenging.

This guide will walk you through how to identify the vendor that is best suited to meeting your business goals. A sample matrix is provided illustrating how to score vendors against your desired criteria.

In this guide we will look at the following:

Embracing online events

Identifying business goals and needs

Consideration and evaluation

Weighted assessment methodology

Sample assessment

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