Salesforce Marketing Cloud Services and Support
Save time, increase revenue, and mitigate risk
with Salesforce Marketing Cloud.
Salesforce Marketing Cloud is a comprehensive platform that unifies your marketing efforts,
offering integrated solutions for personalized outreach, tracking multi-channel campaigns,
and optimizing customer engagement.
What problems can you solve with Salesfofce Marketing Cloud?
Marketing Cloud provides a 360-degree view of your customer, consolidating data from various touchpoints, ensuring you offer timely and relevant engagements. Use this insight to cater to each individual's preferences and needs.
Leverage Marketing Cloud's powerful multi-channel marketing capabilities to craft personalized customer journeys across email, mobile, social, advertising, and the web. Ensure your messages resonate consistently and meaningfully, making every interaction count.
With Marketing Cloud’s real-time engagement features, deliver tailored content and messages at the pivotal moments in a customer's journey. Be there at the right time, every time, enhancing customer loyalty and conversion.
How can you benefit from Marketing Cloud Consultation?
Ways to work with us on Salesforce Marketing Cloud
Salesforce Marketing Cloud, the platform Salesforce now officially calls Marketing Cloud Engagement (and which began life as ExactTarget), is powerful and genuinely hard to staff. We structure engagements around how much help you actually need, whether you have lost a specialist or simply have more work than your team can carry.
Fractional Marketing Cloud admin
A set block of hours each month for teams with real Marketing Cloud work but no full-time specialist. A named expert handles journey builds, Email Studio and Automation Studio, AMPscript and SQL, data extensions and data hygiene, deliverability, and integrations, at a predictable monthly cost.
Fixed-scope projects
Self-contained work with a defined start and finish, priced per project. An instance audit, a Journey Builder rebuild, a deliverability recovery, a data-model cleanup, an AMPscript or SQL fix, or a migration.
Ongoing managed support
A larger monthly program with agreed response targets for teams that want to hand off Marketing Cloud operations entirely and keep sophisticated journeys running at scale.
Not sure which fits? Tell us what is on your plate and we will recommend the smallest engagement that solves it.
Salesforce Marketing Cloud questions, answered
Yes. A fractional admin or a managed-support program runs Marketing Cloud for you: journey builds, Email Studio and Automation Studio work, AMPscript and SQL, data extensions and data model hygiene, deliverability and IP reputation, integrations, and reporting. A fractional admin gives you a named expert for a set number of hours each month, which fits teams that have real but not full-time Marketing Cloud work and struggle to hire the specialised skills the platform demands.
They are two different products with confusingly similar names. Marketing Cloud Engagement is the platform that began as ExactTarget: B2C-scale email, mobile, and journeys built in Email Studio and Journey Builder. Marketing Cloud Account Engagement is the product formerly called Pardot: B2B marketing automation with lead scoring and Engagement Studio. If you run Pardot, see our separate Pardot resources; this page is about the Engagement (ExactTarget) side.
Yes, it is the evolved version. ExactTarget was acquired by Salesforce in 2013, became Salesforce Marketing Cloud, and was officially renamed Marketing Cloud Engagement in the 2022 portfolio rebrand. The classic Email Studio, Journey Builder, and Automation Studio you know are still the core of the same product. The name changed more often than the platform underneath it.
No. Salesforce is pursuing convergence, not a forced migration. Classic Marketing Cloud Engagement is fully supported, and the newer Growth, Advanced, and Next editions built on the core platform and Data Cloud are a separate path, not a deadline. Most teams should get their current instance healthy first and make any platform decision on its own merits.
A current Salesforce certification is a genuine signal, and the Marketing Cloud Engagement credentials (Administrator, Email Specialist, Consultant, Developer) are active and refreshed. But certification proves knowledge, not judgment. Look for the certification plus verifiable hands-on experience with instances like yours, since the platform’s real complexity is in AMPscript, SQL, deliverability, and journey architecture.
Salesforce Marketing Cloud is the world’s number 1 CRM platform.
We’ve been using it for over 17 years.
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Who we've worked with
From the CEO
Everyday we continue to design and deliver innovative Salesforce Marketing Cloud solutions to the world’s largest brands with a professional blend of certified technical expertise to optimize your customer experiences, relationships, and success.
Ensure your Salesforce Marketing Cloud investment generates more measurable revenue with either a turn-key or customized strategy to meet your goals. Build and leverage your marketing automation platform to meet the complex needs of enterprise with a team of leading marketing automation experts, consultants, and strategists.
As a Salesforce Marketing Cloud certified partner and a leader in marketing automation design and best practice, Couch & Associates develop a strategies that work to ensure your teams are supported in meeting your business objectives. We offer a full breadth approach where we implement, integrate, and optimize your people, processes, and technologies.
We always start with a strategy that will work to ensure we help support your teams in meeting your business objectives.
With over 15 years of experience and 150,000 consulting hours across 200 enterprise businesses globally, and numerous awards, we understand your challenges and have the expertise to solve them.
I am proud of the team, relationships, partnerships, and solutions we have built over the years. Above are a few of our award-winning Consultants, which we hope to introduce to you in the near future.
Want to check out some of the work we’ve done for previous clients?
These case studies will tell you more about how Couch & Associates works,
and how Salesforce Marketing Cloud can be used to boost your business.
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