Anatomy of an AI-Enabled Lead: live webinar

A live session on what your lead reports cannot see

Wednesday, October 7, 2026, noon to 1:00 pm ET. Free. Presented by Mike Couch with Anita Cordeiro. Everyone who registers receives the recording and the takeaway checklist.

We reconstruct a real AI-brokered lead from the web server log up, show why lead-source, path and journey reports built for browsers and cookies cannot see it, and hand you a rebuild checklist for web, content, analytics and comms.

In the session:

• Old anatomy, new anatomy: one real lead described two ways
• Four sources, one timestamp: how the journey was reconstructed
• Signal versus noise: most traffic wearing an AI user-agent is not AI
• What the assistant actually reads on your site
• The rebuild checklist and the monthly report that ties AI reads to form submits

You can also have your AI assistant register you; the event page explains how.