A digital consulting firm that solves your sales & marketing
cloud problems and takes your business to the next level

See why

Steve Jobs wasn’t a fan of consultants.

He believed that because some consultants don’t
own anything, or see their recommendations through to the last, they don’t add as much value – or learn as much – as they could. And, we agree.

But, Couch & Associates is different. Here’s why…

We’re proud of the long-standing relationships we’ve built with clients over the years. In fact, we’ve been with some companies for longer than many of their internal employees.

Dozens of martech consultants promise to boost business growth with smart digital transformation strategies. But few really deliver. At Couch & Associates, our tailor-made approach guarantees simple solutions for serious results. Find out what sets us apart…

Our 1-minute manifesto.

Get to know Couch & Associates in under 60 seconds…

Couch & Associates

We exist to help clients grow their businesses with unique marketing technology solutions. Our business started in 2006 in a small office in Chinatown, Toronto. Today, we’ve worked with hundreds of organizations – big and small.

With the right digital tools, and the right partner in marketing automation, any organization can reach new heights.

Our culture is based on practical and rock-solid insights, balanced by an outlook that is both warming and optimistic. This philosophy is best represented in our colors of black and yellow.

Though these colors tend to connote caution, in our case, they stand for the ultimate experiences we’ve gathered over the years, while illuminating people along the way. They underscore our belief in strength and hopefulness.

But, your true colors aren’t defined by a logo or what’s painted on the wall. What says the most about a business is the people you work with and your dedication to the work itself.

It’s at the heart of everything we do. Whether you’re interested in lead generation, customer retention, or digital transformation, our solutions will help your business grow.

How can we help you?

Intrigued?
Keep reading to find out a little more about Couch & Associates…

Keep reading

Our people

People are at the core of every business. Couch & Associates wouldn’t be
where we are today without this dynamic leadership team.

Our partners

We’re not about going solo. Over the years, we’ve established partnerships
with leading marketing and technology vendors so that, together, we can
solve issues the best way possible.

Adobe

Adobe’s Experience Cloud contains compelling tools for marketers that helps them make sense of collected data. Businesses using Adobe Marketo often come to us for marketing campaigns that span multiple fast-moving digital channels, reporting and analytics that offer a ‘one truth’ view of the organization, and sales intelligence for strategies that require quantum leap growth.

Our consultants are experts in these technologies

Our experience

In November 2009, Couch & Associates began working with the American Society of Civil Engineers (ASCE) to enhance their member engagement and journey. This collaboration focused on improving how ASCE connects with and serves its members, leading to significant advancements in their member relations and communication strategies.

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In May 2010, Couch & Associates initiated a strategic collaboration with Informatica to advance their data integration and management solutions. This engagement marked a key milestone in enhancing Informatica’s capabilities in delivering robust data solutions, driving innovation, and improving their overall marketing and operational strategies.

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In August 2022, Couch & Associates partnered with OpenText to execute an international marketing campaign that achieved industry recognition and awards. This successful collaboration highlighted C&A's ability to deliver impactful, innovative marketing solutions on a global scale, reinforcing their reputation as a leader in the industry.

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As a long-standing client, ADP continues to work with Couch & Associates for M&A onboarding, including strategy, implementation, and execution across various acquisitions. This expertise helped ADP launch Wisely Pay, a cutting-edge digital payment solution developed after acquiring Global Cash Card. C&A's support ensured smooth integration and strategic alignment, enabling ADP to offer innovative services like instant pay, digital wallets, and advanced financial management tools.

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The first Marketing Technology Landscape Infographic was published, mapping the diverse and expanding array of marketing tools and platforms. This marked a significant step in understanding the complexity of the marketing technology ecosystem.

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In June 2012, Couch & Associates was recognized in the 24th annual PROFIT 200 ranking by PROFIT Magazine as one of Canada's fastest-growing companies. This recognition highlighted the company's significant growth and success in the marketing technology space, solidifying its reputation as a leading player in the industry.

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In December 2012, Oracle completed the acquisition of Eloqua, marking a significant event in the marketing technology landscape. This acquisition integrated Eloqua's advanced marketing automation capabilities into Oracle's broader suite of cloud-based enterprise solutions, enhancing their ability to offer end-to-end marketing services. This event underscored the growing importance of marketing automation in enterprise software.

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In February 2013, Couch & Associates achieved Platinum Sponsorship status with Oracle, marking a key milestone in their partnership. This event underscored C&A’s deepening relationship with Oracle, reflecting their expertise and commitment to delivering top-tier solutions within the Oracle ecosystem. The Platinum Sponsorship status solidified C&A’s position as a leading provider of advanced marketing technology services integrated with Oracle's offerings.

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Adobe Partners with C&A for M&A Technology Strategy in Echosign Acquisition

April 2013

Following the acquisition of Echosign, Adobe engaged Couch & Associates to execute a two-phase M&A technology strategy. Over a six-month period, C&A led the integration of marketing systems, including a comprehensive audit of Marketo, Salesforce integration, and the implementation of lead scoring and nurturing programs. The project included on-site training and ongoing support, ensuring Adobe’s teams could fully utilize the new systems to drive growth and efficiency.

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Salesforce announced its acquisition of ExactTarget, a leader in digital marketing automation, in June 2013. This acquisition was a pivotal moment for Salesforce, significantly expanding its marketing cloud offerings. The integration of ExactTarget's capabilities allowed Salesforce to provide more comprehensive marketing solutions, further solidifying its position in the marketing technology space.

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ADP, a long-standing client since 2009, earned the prestigious Oracle Markie Award for excellence in marketing in 2014. This award recognized the impactful marketing strategies developed through their collaboration with Couch & Associates, underscoring the success of their partnership and the innovative approaches they’ve implemented together.

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Crain Communications worked with Couch & Associates to develop a strategic plan for CRM and marketing automation, focusing on Salesforce.com and ExactTarget deployment. C&A addressed resource gaps and built a comprehensive roadmap to mitigate project risks and align marketing and sales technology with corporate goals. The collaboration ensured a smooth implementation and accelerated time-to-value for Crain’s technology investments.

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In July 2014, the Canadian Radio-television and Telecommunications Commission (CRTC) began enforcing the Canadian Anti-Spam Legislation (CASL). This regulation significantly impacted how businesses communicate electronically, requiring companies to obtain consent before sending commercial messages. The enforcement of CASL marked a critical shift in Canadian digital marketing practices, emphasizing consumer protection and stricter compliance requirements for businesses operating online.

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YP.com partnered with Couch & Associates for strategic planning and vendor selection to enhance their CRM and marketing automation efforts. C&A supported the development and deployment of multiple marketing initiatives, including eCommerce, winback, and customer lifecycle management programs. These data-driven campaigns helped YP.com increase conversion rates, optimize revenue, and drive long-term customer engagement.

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Softchoice collaborated with Couch & Associates to enhance its CRM and marketing automation capabilities in preparation for private equity investment. C&A led the strategic planning and vendor selection process, ensuring the alignment of technology with Softchoice’s growth goals. The project focused on optimizing operational efficiency and positioning the company for long-term scalability.

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Oracle partnered with Couch & Associates to lead the migration from NetSuite’s proprietary marketing automation platform to Oracle Marketing Cloud’s Eloqua platform. C&A handled data migration, system configuration, and Eloqua implementation while providing comprehensive training for NetSuite users. Ongoing support and enhancements ensured that NetSuite’s marketing teams could fully realize the value of the new platform.

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Affinity Federal Credit Union partnered with Couch & Associates to execute a Digital Technology Roadmap aimed at transforming its member experience and driving growth. Over 18 months, C&A conducted a business process audit and aligned on high-value initiatives. The project included optimizing CRM and Data Warehouse systems and implementing predictive segmentation to enhance personalized engagement and revenue generation.

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Having worked with both Synopsys and BlackDuck Software for years, Couch & Associates was well-positioned to lead the M&A technology strategy following the acquisition. C&A ensured seamless integration of marketing and sales systems, optimized operational workflows, and provided tailored training. This deep understanding of both businesses allowed for a strategy that maximized the potential of the combined teams and technology.

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The General Data Protection Regulation (GDPR) came into effect in May 2018, transforming the landscape of data protection and privacy across Europe. This regulation introduced stringent requirements for how businesses handle personal data, giving individuals greater control over their information. GDPR has had a significant global impact, influencing data protection laws worldwide and setting a new standard for privacy and compliance in the digital age.

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In October 2018, Adobe completed its acquisition of Marketo, a leading marketing automation platform. This acquisition significantly expanded Adobe's capabilities in the B2B marketing sector, integrating Marketo's powerful marketing solutions into Adobe's Experience Cloud. The merger marked a major shift in the marketing technology landscape, strengthening Adobe's position as a leader in the digital marketing industry.

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Blackberry collaborated with Couch & Associates to develop and execute a strategic technology plan following the acquisition of Cylance. C&A focused on aligning systems, optimizing marketing and sales platforms, and ensuring a smooth integration. This strategy-driven initiative included comprehensive training to empower Blackberry’s teams and fully leverage the new technology for future growth.

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Amidst the early stages of the global pandemic, Couch & Associates partnered with Salesforce to quickly implement a digital COVID-19 assessment tool for Women's College Hospital in Toronto. This crucial initiative, completed in record time, facilitated efficient patient screening and care management, showcasing C&A's expertise in delivering timely digital healthcare solutions.

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C&A Partners with Clockwork to Deliver an Engaging Digital Experience

October 2021

Couch & Associates collaborated with Clockwork to build a website that effectively communicates our expertise and services. This partnership brought together strategic design and development to create a platform that helps prospective clients understand our capabilities and explore how we can support their business goals.

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In August 2022, Couch & Associates was recognized as an approved Digital Advisor in Canada’s $4 billion Digital Adoption Program, marking a significant milestone in the agency’s role supporting digital transformation for Canadian businesses. This recognition highlights C&A’s expertise in helping small and medium-sized businesses develop tailored strategies to modernize their operations and achieve long-term growth through digital innovation.

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Euna Solutions Engages C&A for Global Consolidation and Engagement Enhancement

September 2023

Euna Solutions engaged Couch & Associates to lead their Global Consolidation & Engagement Enhancement Project. The project successfully unified nine brands across three Account Engagement (Pardot) instances into a single global environment. C&A delivered strategic guidance, technical support, and project management, consolidating systems, establishing foundational assets, and migrating key marketing materials. This provided Euna with a comprehensive, unified view of customer journeys, enabling seamless collaboration and enhanced engagement across all business units.

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Resulticks and Couch & Associates have formed a strategic partnership to deliver world-class, data-driven customer engagement solutions at scale. By combining Resulticks’ industry-leading CDP and real-time orchestration with C&A’s expertise in digital transformation, the partnership empowers brands across North America to achieve personalized, outcome-focused customer experiences that drive growth and long-term retention.

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Veeva Teams Up with C&A for Seamless Marketing Platform Transition

October 2023

Veeva collaborated with Couch & Associates to elevate their marketing operations by transitioning from Pardot to Marketo. This partnership began with an in-depth discovery phase to understand Veeva’s unique needs, aligning strategies and tools to ensure a seamless transition. The process laid the groundwork for future success by focusing on clear planning, collaborative implementation, and maximizing the impact of Marketo on their marketing efforts.

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Building on the foundation set by the inaugural 2011 infographic, the 2024 Marketing Technology Landscape was unveiled, featuring 14,106 martech products—a 27.8% year-over-year growth. As a long-standing player in the marketing technology space, Couch & Associates has navigated these evolving landscapes, leveraging our deep expertise to help clients adapt and thrive amidst the industry's rapid growth and complexity. This milestone highlights the continued expansion of tools that have shaped the services we provide today.

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ASCE Begins Long-Term Partnership with C&A

Informatica Launches Advanced Data Integration Initiative with C&A

OpenText Partners with C&A for Award-Winning International Campaign

ADP Relies on C&A for M&A Onboarding and Strategic Product Launch Support

MarTech Landscape Debut

C&A Recognized in PROFIT 200

Oracle Acquires Eloqua

Couch & Associates Achieves Platinum Oracle Status

Adobe Partners with C&A for M&A Technology Strategy in Echosign Acquisition

Salesforce Acquires Exact Target

ADP Wins Oracle Markie Award

Crain Communications Engages C&A for Strategic Planning and Vendor Selection

CRTC Enforces Anti-Spam Regulations

YP.com Engages C&A for CRM and Marketing Automation Strategy

Softchoice Engages C&A for Strategic CRM and Marketing Automation Planning

Oracle Engages C&A for M&A Technology Strategy in NetSuite Acquisition

Affinity Federal Credit Union Partners with C&A for Digital Transformation

Synopsys Leverages C&A for M&A Technology Strategy in BlackDuck Acquisition

GDPR Implementation in Europe

Adobe Acquires Marketo

Blackberry Implements M&A Technology Strategy with C&A for Cylance Acquisition

C&A Implements COVID-19 Assessment Solution with Salesforce

C&A Partners with Clockwork to Deliver an Engaging Digital Experience

Couch & Associates Recognized as Strategic Advisor for Canada’s Digital Grant Program

Euna Solutions Engages C&A for Global Consolidation and Engagement Enhancement

Resulticks Partners with C&A for Data-Driven Customer Engagement Solutions

Veeva Teams Up with C&A for Seamless Marketing Platform Transition

2024 Martech Landscape Features Over 14,000 Solutions

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