In-person event · Tuesday, September 22 · 5:30 pm ET · Free

AI Insights: Where Marketing Meets the Agent-Operable Web

A working session for marketing leaders rethinking their front door for AI agents. Held in Toronto during Elevate; senior-leader format, limited seats.

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AI Insights: Where Marketing Meets the Agent-Operable Web
DateTuesday, September 22, 2026
Time5:30 to 8:00 pm ET150 minutes
VenueIQ Offices, 302 Bay Street, TorontoLimited seats. We confirm each request by reply.
Presented byMike Couch and Anita Cordeiro

A working session for marketing leaders rethinking their front door for AI agents, held in Toronto during Elevate. Senior-leader format, limited seats, no pitch.

What we will cover

  • The three stages: human-readable, agent-readable, agent-operable
  • What we measured after making couch.associates agent-operable, and what AI assistants said about us within 72 hours
  • The questions to ask vendors before buying “AI marketing”
  • Open discussion

Format

Limited seats. Request one with the form and we confirm by reply.

Who is presenting

Mike Couch

Mike CouchHost

Managing Partner, Couch & Associates

Twenty years inside enterprise marketing systems, now leading the firm's AI strategy and agent-operability practice. Author of The State of the CMO 2026.

Anita Cordeiro

Anita Cordeiro

VP Sales Operations, Couch & Associates

Runs revenue operations at Couch & Associates. She brings the sales-side view of what an AI-enabled lead looks like when it lands.

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