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Email open rates and clicks are inflated 1.5–2× by security scanners, privacy proxies, and AI agents. Here is what your CMO needs to ask their email team this week — and how to see the real numbers.[…]
Mike Couch shared his thoughts with the Forbes Agency Council on how generative AI’s most effective use may be as a low-tech soundboard for your own thoughts[…]
Migrating to Marketo from another Marketing Automation Platform (MAP) is a significant undertaking that requires careful planning, strategic execution, and a focus on unlocking Marketo’s full potential. This guide walks through the essential steps and considerations to ensure a successful[…]
