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Author: James Ellis

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Website
http://couch.associates

Posts by James Ellis

MX Explained

Posted on June 4, 2021 (September 9, 2022)

MX (Mail Exchange) records allow mail servers to route emails to the right place. This includes bounce backs that often go untracked and unrecorded, skewing email[…]

Posted in Tools and tech explained

DMARC Explained

Posted on June 4, 2021 (September 9, 2022)

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy, and reporting protocol. A DMARC record shows that the sender’s domain is protected by SPF and DKIM[…]

Posted in Tools and tech explained

BIMI Explained

Posted on June 4, 2021 (September 8, 2022)

BIMI (Brand Indicators for Message Identification) is an email verification measure that has recently been built onto the DMARC framework. As the name suggests, BIMI brands messages with an[…]

Posted in Tools and tech explained

DKIM Explained

Posted on May 14, 2021 (September 8, 2022)

DKIM (DomainKeys Identified Mail) is an email authentication measure to verify that messages were not manipulated on their journey between sender and recipient. Think of a wax seal that’s used to stamp letters – if the sea[…]

Posted in Tools and tech explained

SPF Explained

Posted on May 14, 2021 (September 9, 2022)

Email, on its own, is not the safest means of communication. It was one of the first forms of online communication and, thanks to various improvements[…]

Posted in Tools and tech explained

Expand CX Beyond Your Customers

Posted on January 14, 2021 (September 8, 2022)

The over saturation of online marketing channels is forcing us to innovate to attract new customers. A sophisticated free product offer enables brands to demonstrate CX[…]

Posted in In-depth discussions

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