Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

September 14, 2016
horizon model cover3

Using the McKinsey Model for Marketing Departments

The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth […]
March 7, 2014
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5 Benefits of Pay-Per-Click

Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine […]
May 10, 2013
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The Importance of the Customer Experience – 10 Important Stats for 2013

Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates, […]
March 21, 2013
BrandLoyalty

6 Steps to Build Brand Loyalty – Stay Top-of-Mind With Your Customers

How do you build an enduring brand with loyal followers?  As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent […]
March 18, 2013
DemandGeneration

Understanding Demand Generation

Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services.  The key ingredients of […]
February 28, 2013
Google_Analytics

6 Things Marketers Need To Know About Google Analytics

As a marketer, do you know what’s driving leads/sales to your website?  Are you getting more out of your website by optimizing it effectively for search […]