Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

September 14, 2016
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Using the McKinsey Model for Marketing Departments

The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth […]
March 7, 2014

5 Benefits of Pay-Per-Click

Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine […]
May 10, 2013

The Importance of the Customer Experience – 10 Important Stats for 2013

Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates, […]
March 21, 2013

6 Steps to Build Brand Loyalty – Stay Top-of-Mind With Your Customers

How do you build an enduring brand with loyal followers?  As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent […]
March 18, 2013

Understanding Demand Generation

Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services.  The key ingredients of […]
February 28, 2013

6 Things Marketers Need To Know About Google Analytics

As a marketer, do you know what’s driving leads/sales to your website?  Are you getting more out of your website by optimizing it effectively for search […]