Do you need practical knowledge about the latest innovations?

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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4min read

By James Ellis August 22, 2023

Understanding Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful tool that works by unifying data from various touchpoints, creating a single, coherent view of each customer. This data-driven approach[…]

2min read

By James Ellis June 4, 2021

MX Explained

MX (Mail Exchange) records allow mail servers to route emails to the right place. This includes bounce backs that often go untracked and unrecorded, skewing email[…]

3min read

By James Ellis June 4, 2021

DMARC Explained

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy, and reporting protocol. A DMARC record shows that the sender’s domain is protected by SPF and DKIM[…]

2min read

By James Ellis June 4, 2021

BIMI Explained

BIMI (Brand Indicators for Message Identification) is an email verification measure that has recently been built onto the DMARC framework. As the name suggests, BIMI brands messages with an[…]

2min read

By James Ellis May 14, 2021

DKIM Explained

DKIM (DomainKeys Identified Mail) is an email authentication measure to verify that messages were not manipulated on their journey between sender and recipient. Think of a wax seal that’s used to stamp letters – if the sea[…]

2min read

By James Ellis May 14, 2021

SPF Explained

Email, on its own, is not the safest means of communication. It was one of the first forms of online communication and, thanks to various improvements[…]