Stay ahead of the curve with insights into the future of marketing innovation.

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

Reach out Explore our thoughts
Understanding Revenue Operations (RevOps)
By Couch & Associates

Revenue Operations

Revenue Operations, or RevOps, is how businesses organize their teams to increase revenue and improve the customer experience. It brings together marketing[…]

Read more
What is Marketing Cloud?
By Couch & Associates

What is Marketing Cloud?

Let’s start with the core purpose of the platform which is to revolutionize the way enterprises engage with their customers. Far beyond the capabilities[…]

Read more
Product-Led Growth (PLG): The Future of Business Expansion
By Couch & Associates

Product-Led Growth (PLG)

In traditional growth models, the emphasis is often on aggressive sales tactics and extensive marketing campaigns. These strategies, while effective[…]

Read more
Account-Based Experience
By Couch & Associates

Account-Based Experience (ABX)

Account-Based Experience (ABX) is a strategic approach in the B2B sector that concentrates on creating personalized buying experiences[…]

Read more