Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

October 4, 2017
What every CMO needs to know about marketing automation

What every CMO needs to know about marketing automation

Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an […]
March 6, 2016
strong marketing automation

Building A Strong Marketing Automation Foundation

If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to […]
February 28, 2016
tick tock tech marketing

Tick, Tock, Tech Marketing

How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two […]
February 2, 2016
busticated funnel

When Your Funnel Is Busticated!

When two veteran B2B software chicks go to lunch, it’s pretty natural to talk shop. Within minutes my colleague says, “My funnel is busticated. What do […]
January 4, 2016
new cycle of marketing

A New Cycle of Marketing

Only data-driven marketing teams who work collaboratively can consistently create the ever-changing combination of message and media necessary to attract and nurture modern customers. Historically, even […]
December 4, 2015
marketing science

Marketing Campaigns: A Scientific Approach

Modern marketers are using empirical and measurable evidence to prove hypotheses, build learnings and create excitement for solving some of the most difficult problems they face […]