Originally posted on Forbes.com Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation […]
This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]
Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an […]
The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth […]
Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine […]
Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates, […]