Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

October 16, 2019

Why This CEO Says Companies Should Treat Customer Experience As A Product

Originally posted on Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation […]
November 15, 2017

Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience

This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]
October 4, 2017

What every CMO needs to know about marketing automation

Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an […]
September 14, 2016

Using the McKinsey Model for Marketing Departments

The idea of viewing initiatives by impact over a period of time allows organizations to plan smart, be more efficient in their operations, and map growth […]
March 7, 2014

5 Benefits of Pay-Per-Click

Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine […]
May 10, 2013

The Importance of the Customer Experience – 10 Important Stats for 2013

Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates, […]