Expert Insights

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Why This CEO Says Companies Should Treat Customer Experience As A Product

4min read

By Mike Couch October 16, 2019

Why This CEO Says Companies Should Treat Customer Experience As A Product

Originally posted on Forbes.com. Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation[…]

4min read

By Couch & Associates November 15, 2017

Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience

This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]

What every CMO needs to know about marketing automation

5min read

By Couch & Associates October 4, 2017

What every CMO needs to know about marketing automation

Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an[…]

3min read

By Couch & Associates March 17, 2014

5 Benefits of Pay-Per-Click

Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine[…]

The Importance of Rebranding- Keeping Your Company in Shape

6min read

By Couch & Associates May 10, 2013

The Importance of the Customer Experience – 10 Important Stats for 2013

Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience? At Couch & Associates,[…]

5min read

By Couch & Associates March 21, 2013

6 Steps to Build Brand Loyalty – Stay Top-of-Mind With Your Customers

How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent[…]