Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

April 30, 2020

Enhancing your MarTech stack

A company’s marketing technology (martech) stack includes all technologies used to assist the marketing and sales teams. That is your CRM tools, social media channels, marketing automation platforms […]
October 5, 2017

Let’s stop bashing sales outreach

This article first appeared on LinkedIn   There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats; […]
October 4, 2017

What every CMO needs to know about marketing automation

Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an […]
March 6, 2016

Building A Strong Marketing Automation Foundation

If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to […]
February 28, 2016

Tick, Tock, Tech Marketing

How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two […]
February 2, 2016

When Your Funnel Is Busticated!

When two veteran B2B software chicks go to lunch, it’s pretty natural to talk shop. Within minutes my colleague says, “My funnel is busticated. What do […]