Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

March 23, 2017
microsoft_martech_stack

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so […]
March 9, 2017
martechservicesblog

The Business Case for Investing in MarTech Services

Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough […]
March 2, 2017
Mich-dashboard-524176098

Performance Workspaces – Unlock Your Marketers

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results. […]
August 18, 2016
modern marketer

Are You a Modern Marketer? Take This Quiz to Find Out!

July 7, 2016
account based marketing

How to Justify the Value of Investing in Account Based Marketing

Over the years as Couch & Associates has built its portfolio of large revenue businesses, I have had the pleasure of working with customers on Account […]
March 6, 2016
strong marketing automation

Building A Strong Marketing Automation Foundation

If you are like me, you have probably seen TV shows that deal in home decoration or renovation where the goal is to ultimately go to […]