Ideas, opinions, commentary, and perspectives on how current technology is shaping sales, marketing, and business. Here’s the latest from our team.

August 20, 2018
Transforming heavy machinery

Transforming heavy machinery: Building a modern customer experience at a multinational dealer

  This article first appeared on LinkedIn.   Modern economic development is literally founded on harnessing raw materials to build communities and cities, fostering regional growth. […]
June 5, 2018

Why you should give a Git.

This article first appeared on LinkedIn   If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s […]
January 9, 2018

Customer Experience Is Your Most Important Product. How do you build yours?

This article first appeared on LinkedIn   Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is […]
November 15, 2017
Digital Transformation in Banking

Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience

This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]
March 23, 2017

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so […]
March 9, 2017

The Business Case for Investing in MarTech Services

Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough […]