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Author: Mike Couch

Profile picture of Mike Couch
Website
http://couch.associates

Posts by Mike Couch

Why you should give a Git.

Posted on June 5, 2018 (July 24, 2023)

This article first appeared on LinkedIn If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s[…]

Posted in Marketing Technology

Customer Experience Is Your Most Important Product.

Posted on January 9, 2018 (July 24, 2023)

This article first appeared on LinkedIn Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is[…]

Posted in In-depth discussions, Marketing Technology

Let’s stop bashing sales outreach

Posted on October 5, 2017 (July 21, 2023)

This article first appeared on LinkedIn There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats[…]

Posted in In-depth discussions

Couch & Associates at Oracle Modern Marketing Experience 2017

Posted on March 23, 2017 (November 15, 2023)

The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud.[…]

Posted in Company News, In-depth discussions

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

Posted on March 23, 2017 (November 15, 2023)

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so[…]

Posted in In-depth discussions, Marketing Technology

Performance Marketing Workspaces

Posted on March 2, 2017 (July 24, 2023)

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results[…]

Posted in In-depth discussions, Marketing Technology

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For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs and The State of the CMO, September 2026 research report). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json