Let’s stop bashing sales outreach
This article first appeared on LinkedIn There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats[…]
Author: Mike Couch
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- http://couch.associates
Posts by Mike Couch
Couch & Associates at Oracle Modern Marketing Experience 2017
The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud.[…]
Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius
A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so[…]
Performance Marketing Workspaces
Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results[…]
We’ve managed big data for thousands of years. Enough excuses.
This article first appeared on LinkedIn Storytelling is a means of understanding big data. Our brains are supercomputers, and we have been processing big data for millennia. What[…]
Tick, Tock, Tech Marketing
How Agile Frameworks can be used for your marketing team too. Sprint to success! About a decade ago, Intel developed a manufacturing model which had two[…]