Expert Insights

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing
innovations, exploring digital transformation trends, or breaking down everything from reporting
tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make
considered marketing decisions.

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5min read

By Mike Couch June 5, 2018

Why you should give a Git.

This article first appeared on LinkedIn If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s[…]

Customer Experience Is Your Most Important Product. How do you build yours?

6min read

By Mike Couch January 9, 2018

Customer Experience Is Your Most Important Product. How do you build yours?

This article first appeared on LinkedIn Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is[…]

4min read

By Couch & Associates November 15, 2017

Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience

This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

3min read

By Mike Couch March 23, 2017

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so[…]

The Business Case for Investing in MarTech Services

5min read

By Couch & Associates March 9, 2017

The Business Case for Investing in MarTech Services

Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough[…]

Performance Workspaces – Unlock Your Marketers

4min read

By Mike Couch March 2, 2017

Performance Workspaces – Unlock Your Marketers

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results[…]