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Author: Mike Couch

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Website
http://couch.associates

Posts by Mike Couch

Why This CEO Says Companies Should Treat Customer Experience As A Product

Posted on October 16, 2019 (September 9, 2022)

Originally posted on Forbes.com. Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation[…]

Posted in In-depth discussions, Marketing Strategy

Why you should give a Git.

Posted on June 5, 2018 (September 9, 2022)

This article first appeared on LinkedIn If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s[…]

Posted in Marketing Technology

Customer Experience Is Your Most Important Product. How do you build yours?

Posted on January 9, 2018 (September 9, 2022)

This article first appeared on LinkedIn Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is[…]

Posted in In-depth discussions, Marketing Technology

Let’s stop bashing sales outreach

Posted on October 5, 2017 (September 9, 2022)

This article first appeared on LinkedIn There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats[…]

Posted in In-depth discussions

Couch & Associates to be at Modern Marketing Experience 2017 Hosted by Oracle Marketing Cloud

Posted on March 23, 2017 (September 9, 2022)

The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud.[…]

Posted in Company News, In-depth discussions

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

Posted on March 23, 2017 (September 9, 2022)

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so[…]

Posted in In-depth discussions, Marketing Technology

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