Email open rates and clicks are inflated 1.5–2× by security scanners, privacy proxies, and AI agents. Here is what your CMO needs to ask their email team this week — and how to see the real numbers.[…]
Mike Couch shared his thoughts with the Forbes Agency Council on how generative AI’s most effective use may be as a low-tech soundboard for your own thoughts[…]
Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation[…]
This article first appeared on LinkedIn If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s[…]
This article first appeared on LinkedIn Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is[…]
This article first appeared on LinkedIn There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats[…]