Marketing Technology insights and trends to help you achieve success

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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5min read

By James Ellis January 14, 2021

Expand Customer Experience Beyond Your Customers

The over saturation of online marketing channels is forcing us to innovate to attract new customers. A sophisticated free product offer enables brands to demonstrate CX[…]

Free COVID-19 workplace screening tool developed by Couch & Associates

2min read

By Couch & Associates October 20, 2020

Free COVID-19 workplace screening tool developed by Couch & Associates

Marketing technology company, Couch & Associates, make an impressive pivot to enable companies to safely reopen. TORONTO, Oct. 22, 2020 (GLOBE NEWSWIRE) — As COVID-19 disrupted[…]

The online event vendor selection process

4min read

By James Ellis September 9, 2020

The online event vendor selection process

Events of all shapes and sizes have been moving online, from birthday parties to business conferences. Some will tell you that the transition was a huge success, others will[…]

In-house vs Outsourced Marketing – Determining the best option for your business

4min read

By James Ellis August 25, 2020

In-house vs Outsourced Marketing – Determining the best option for your business

In this article, we touch on the cost comparison between in-house and outsourced marketing personnel before analyzing the value that each option can provide. Agencies are[…]

5min read

By James Ellis April 30, 2020

Enhancing your MarTech stack

A company’s marketing technology (martech) stack includes all technologies used to assist the marketing and sales teams. That is your CRM tools, social media channels, marketing automation platforms[…]

Why This CEO Says Companies Should Treat Customer Experience As A Product

4min read

By Mike Couch October 16, 2019

CEO Says Companies Should Treat Customer Experience As A Product

Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation[…]