Martech company insights and trends to help you take your business to the next level

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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Marketing Automation 101: What B2B Marketers Need To Know About Marketing Automation

4min read

By Couch & Associates October 26, 2012

What B2B Marketers Need To Know About Marketing Automation

What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until[…]

10 Tips for Writing an Effective Business Blog

5min read

By Couch & Associates October 3, 2012

10 Tips for Writing an Effective Business Blog

What makes a good business blog? What should you keep in mind when writing a business blog? How do you defend your brand in the blogosphere[…]

Three Benefits of Monitoring Key Performance Indicators

2min read

By Couch & Associates September 19, 2011

Three Benefits of Monitoring Key Performance Indicators

The ability to make the best decisions, like whether or not to continue with certain efforts, terminate them, or move forward with more successful ones is[…]

The Importance of Rebranding- Keeping Your Company in Shape

3min read

By Couch & Associates September 6, 2011

Importance of Rebranding your Company

Companies that don’t employ rebranding strategies at the right time often find themselves slipping away from competition. The importance of maintaining a strong brand image means[…]