Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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Enhancing your MarTech stack
5min read
By James Ellis April 30, 2020

Enhancing your MarTech stack

A company’s marketing technology (martech) stack includes all technologies used to assist the marketing and sales teams. That is your CRM tools, social media channels, marketing automation platforms[…]

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Why This CEO Says Companies Should Treat Customer Experience As A Product
4min read
By Mike Couch October 16, 2019

CEO Says Companies Should Treat Customer Experience As A Product

Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation[…]

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By Couch & Associates

Case Study: Informatica

A leading data integration company discovers the power of serving content—the right way—to gather sales data, while improving reporting & efficiency of its marketing team[…]

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By Couch & Associates

Case Study: OpenText

How Couch & Associates maximized OpenText’s campaign results by streamlining the creation and distribution of content[…]

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By Couch & Associates

Case Study: Imagine Canada

How Couch & Associates helped Imagine Canada realize the benefits of automation based on a new approach to CRM & accounting system integration[…]

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By Couch & Associates

Case Study: ASCE

How Couch & Associates enabled ASCE to improve their member journey, customer and user experience through effective strategy and automating workflow.[…]

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