Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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Let’s stop bashing sales outreach
4min read
By Mike Couch October 5, 2017

Let’s stop bashing sales outreach

This article first appeared on LinkedIn There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats[…]

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What every CMO needs to know about marketing automation
5min read
By Couch & Associates October 4, 2017

What You Need to Know about Marketing Automation as a CMO

Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an[…]

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Couch & Associates to be at Modern Marketing Experience 2017 Hosted by Oracle Marketing Cloud
3min read
By Mike Couch March 23, 2017

Couch & Associates at Oracle Modern Marketing Experience 2017

The Couch & Associates team, consisting of some of the original members of the Eloqua platform, have continued success as platinum partners with Oracle Marketing Cloud.[…]

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Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius
3min read
By Mike Couch March 23, 2017

Microsoft’s Marketing Technology Stack Shared at Stackies is a Progressive Loop of Sheer Genius

A recent article by Chief Martec, creator of the Marketing Technology Landscape Supergraphic, has shown the sheer breadth of the Marketing Technology Stack that Microsoft so[…]

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The Business Case for Investing in MarTech Services
5min read
By Couch & Associates March 9, 2017

Business Case for Investing in MarTech

Marketers are in a constant scramble for resources. There are just too many campaigns to run, ideas to execute, and metrics to analyze, and not enough[…]

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Performance Workspaces – Unlock Your Marketers
4min read
By Mike Couch March 2, 2017

Performance Marketing Workspaces

Progressive executives are moving the dial. They are no longer content with merely having the technology to do great things, they want to see the results[…]

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