Main Navigation

Couch and Associates Logo Icon
  • About
  • Services
  • Our Work
  • Insights
  • Resources
  • Contact

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

Reach out Explore our thoughts
  • View all
  • Marketing Trendsstay ahead of the curve with insights into the future of marketing innovation.
  • Success storiescould the work we’ve done in the past help solve your problem?
  • In-depth discussionshave we explored topics that matter to you?
  • Tools and tech explaineddo you need practical knowledge about the latest innovations?
  • Company news
A pilot's hands adjusting the autopilot controls in an aircraft cockpit, representing AI assisting while a human stays in command
6min read
By Couch & Associates July 22, 2026

Can an AI Agent Actually Run Your Pardot? What Agentforce and AI Can and Cannot Do for MCAE in 2026

AI can draft, segment, and assist inside the Salesforce ecosystem, but it cannot autonomously run a classic Pardot instance today. Here is where Agentforce and Einstein actually help MCAE teams in 2026, and where a human still has to own the work.[…]

Read more
A professional interacting with a glowing translucent holographic interface
6min read
By Couch & Associates May 25, 2026

Does Eloqua Have AI? What Oracle’s AI, Agents, and MCP Actually Mean for Eloqua in 2026

Eloqua has native generative AI, but no Oracle-built AI agent or MCP server. Oracle’s marketing agents live in Fusion Marketing, not Eloqua. Here is what AI genuinely does for Eloqua teams in 2026.[…]

Read more
Expert Insights from Couch & Associates

Stay in the know and get exclusive updates

Contact Us

Call 1.877.837.9477

Email hello@couch-associates.com

Visit Us

Toronto
545 King Street West, Suite 301,
Toronto, ON M5V 1M1

London
124 City Road, London,
England, EC1V 2NX

San Francisco
548 Market St. San Francisco,
California 94104

Social

  • Facebook
  • X
  • LinkedIn
Couch and Associates Logo
© Couch & Associates Inc. All Rights Reserved

For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json