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A classic stone building with columns and arches, representing an established platform still standing

7min read

By Couch & Associates April 27, 2026

Eloqua in 2026, Explained: Is Oracle’s B2B Platform Being Discontinued, and Where Your Investment Goes

Is Eloqua being discontinued? No. Here is what Eloqua is in 2026, why the naming confuses everyone, how it differs from Oracle Fusion Marketing, and where your investment actually goes.[…]

For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json