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A shopper compares products on a phone in a store aisle before choosing one.

11min read

By Couch & Associates September 23, 2026

Every Purchase Is Becoming a Considered Purchase

For a century, marketing sorted purchases into the researched and the impulsive. AI assistants have made research free, so the considered purchase is spreading from B2B into everyday consumer buying. Here is the history, the 2026 evidence, and what to change.[…]

For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs and The State of the CMO, September 2026 research report). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json