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A magnifying glass held over a question mark, representing careful scrutiny when vetting a partner
6min read
By Couch & Associates June 10, 2026

How to Vet a Pardot Partner as the Certification Sunsets

The classic Pardot consultant certification is being retired, so a badge is a weaker signal than it used to be. Here is how to vet a Pardot partner on evidence that actually predicts good work.[…]

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Two business professionals reviewing work together on a tablet in an office
6min read
By Couch & Associates May 11, 2026

How to Vet an Eloqua Partner (and What Oracle Certification Actually Proves)

With experienced Eloqua talent scarce, picking the right partner matters more than ever. Here is what an Oracle Eloqua certification actually proves, and the experience signals that predict good work.[…]

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