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A colorful tangle of threads and knots, representing Salesforce's tangled marketing product naming

5min read

By Couch & Associates March 10, 2026

The Salesforce Marketing Naming Saga: Every Rename from ExactTarget and Pardot to Today, Explained

Salesforce has renamed its marketing products so many times that two of them are now one word apart. Here is the full lineage, from ExactTarget and Pardot to the 2026 names, and why it keeps changing.[…]

For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs and The State of the CMO, September 2026 research report). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json