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Puzzle pieces coming together, representing integration of separate systems into one

4min read

By Couch & Associates January 20, 2026

Connecting AWS to Your Marketing and Sales Stack: The Integration Work That Makes Data One System

The highest-value cloud work in 2026 is integration: connecting AWS data and services to Salesforce and your marketing automation stack so marketing, sales, and customer data finally work as one system.[…]

For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs and The State of the CMO, September 2026 research report). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json