Marketing Cloud Next Archives

This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

Reach out Explore our thoughts

An antique brass compass, representing navigating the Pardot roadmap decision deliberately

8min read

By Couch & Associates June 24, 2026

Pardot in 2026, Explained: What Marketing Cloud Account Engagement Actually Is, What Changed, and Where Your Investment Goes Next

Pardot, now Marketing Cloud Account Engagement, is stable and supported in 2026, despite the confusion from Salesforce’s newer Marketing Cloud Next. Here is what the product is today, what it costs, what changed, and what to do about the roadmap.[…]

For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json