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A hand adjusting faders on a studio mixing console, representing a person operating a complex system with help from an assistant

9min read

By Couch & Associates August 12, 2026

Can ChatGPT or Claude Actually Run Your Marketo? What the Marketo MCP Server Does and Does Not Do in 2026

An AI assistant can now read and help operate your Marketo instance through Adobe’s Marketo MCP Server, but it cannot run Marketo on its own. This piece draws the line precisely, with the current limits and dates.[…]

For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json