This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

Reach out Explore our thoughts
A curved boardwalk crossing calm water, representing a careful migration to a new platform
6min read
By Couch & Associates July 8, 2026

The Pardot Migration Guide: Moving To and From Marketing Cloud Account Engagement Without Losing Your Data

A move to or from Pardot is largely a rebuild, not a lift-and-shift. Here is what migrates, what gets recreated by hand, the Salesforce-specific traps that sink DIY migrations, and a realistic timeline.[…]

Read more
A person standing at a fork in the road, representing a stay-or-migrate decision
6min read
By Couch & Associates June 3, 2026

Should You Stay on Eloqua or Migrate? An Honest 2026 Framework

Should you stay on Eloqua or migrate off it? Not a decision to make under vendor pressure. Here is an honest 2026 framework: when staying and modernizing wins, when migrating wins, and what a move involves.[…]

Read more