This is an ever-evolving industry. If you’re interested in learning more about the latest marketing innovations, exploring digital transformation trends, or breaking down everything from reporting tools to martech stacks, we’re here to help. Here, you’ll find all the information you need to make considered marketing decisions.

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Puzzle pieces coming together, representing integration of separate systems into one
4min read
By Couch & Associates January 20, 2026

Connecting AWS to Your Marketing and Sales Stack: The Integration Work That Makes Data One System

The highest-value cloud work in 2026 is integration: connecting AWS data and services to Salesforce and your marketing automation stack so marketing, sales, and customer data finally work as one system.[…]

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Moving boxes and plants in an office, representing a platform migration decision
6min read
By Couch & Associates November 19, 2025

Should You Move to Marketing Cloud Next? An Honest Guide for ExactTarget and Engagement Shops

Marketing Cloud Next is Salesforce’s AI-native rebuild on the core platform and Data Cloud. But Salesforce is pursuing convergence, not a forced migration. When to move, when to stay, and what a move involves.[…]

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