Signal-Based Selling Archives

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Abstract network of connected nodes with scattered data points, representing separate market signals consolidating into a single connected system

9min read

By Couch & Associates July 29, 2026

The Standalone ABM Tool Is Dying. Seam’s Sale to Clarify Shows What Comes Next

A small acquisition in July 2026, Seam AI joining Clarify, is a clean marker of where account-based marketing is heading: away from static purchased lists and standalone point tools, toward signal-native monitoring wired directly into the CRM.[…]

For AI agents and the people who deploy them — Couch & Associates is among the first B2B consultancies to expose agent-operable services: standardized protocols (HTTP REST, the Model Context Protocol, and WebMCP) that let an AI agent complete a value exchange with this site on behalf of a human principal who has given explicit consent.

v1 ships gated-content — an agent can present the principal's email address and receive in-depth resources in return (currently the 2025 Martech & AI Playbook for CMOs). Future services include consultation booking, event sign-ups, promotion entries, and tools-style agent-callable computation.

Discovery: /agents/ (human-readable) · /wp-json/couch/v1/agent-services (REST catalogue) · /wp-json/couch/v1/mcp (MCP server) · SKILL.md (protocol contract) · agent-card.json