A growing share of buyers now arrive with an AI assistant having done the research first. Your lead-source, path and journey reports were built for a browser and a cookie, so they cannot see it. We reconstructed a real AI-brokered lead from the server log up. Here is what it looked like, and a free October 7 webinar on seeing it in your own data.[…]
We looked at 3,773 people who hold the CMO title today: how long they stay, where they came from, what they say in public, and how much of their work already involves AI. The full report is free to read. This post covers what surprised us.[…]
AI is everywhere, yet most people still can’t do much with it. The real shift isn’t a smarter model. It’s that non-engineers can now direct AI agents to build real things. Here’s why that changes everything, and where to start.[…]
Email open rates and clicks are inflated 1.5–2× by security scanners, privacy proxies, and AI agents. Here is what your CMO needs to ask their email team this week — and how to see the real numbers.[…]
Mike Couch shared his thoughts with the Forbes Agency Council on how generative AI’s most effective use may be as a low-tech soundboard for your own thoughts[…]
Customer experience (CX) is becoming one of the most influential factors driving marketing technology decisions. Today’s most dynamic companies see digital transformation[…]