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This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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#HowIBuild: Abrar Ali, Product Leader, Enterprise Solutions, Couch & Associates
6min read
By Couch & Associates July 16, 2019

How I Build a Product, Insights from Abrar Ali

Print Version Thank you for taking the time to read this interview series where we chat with some of the most innovative Product Leaders who develop[…]

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Why you should give a Git
5min read
By Mike Couch June 5, 2018

Why you should give a Git.

This article first appeared on LinkedIn If you work in sales, marketing or technology – you may or may not be familiar with GitHub. It’s[…]

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Customer Experience Is Your Most Important Product. How do you build yours?
6min read
By Mike Couch January 9, 2018

Customer Experience Is Your Most Important Product.

This article first appeared on LinkedIn Customer experience (CX) improvement is one of the more difficult challenges in the front office today. Its transformation is[…]

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Digital Transformation Demystified
4min read
By Couch & Associates November 15, 2017

Digital Transformation Demystified: Helping a North American bank deliver a more unified and personal services experience

This article first appeared on LinkedIn. Once a visionary buzzword, digital transformation has become a strategic imperative for most companies looking to retain their leadership or […]

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Let’s stop bashing sales outreach
4min read
By Mike Couch October 5, 2017

Let’s stop bashing sales outreach

This article first appeared on LinkedIn There is an increasing number of posts about ineffective messaging coming from salespeople. I’ve seen this in several formats[…]

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What every CMO needs to know about marketing automation
5min read
By Couch & Associates October 4, 2017

What You Need to Know about Marketing Automation as a CMO

Originally posted on LinkedIn Marketing online has made it more complex to engage with customers Over the last 25 years the Internet has evolved into an[…]

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