Expert insights on AI, marketing, and growth

This is a fast-moving moment. Whether you’re putting AI to work, modernizing your marketing and operations, or making sense of the tools and trends shaping growth, we’re here to help. You’ll find practical, vendor-neutral thinking to help you make confident decisions and act on them.

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6 Steps to Build Brand Loyalty – Stay Top-of-Mind With Your Customers
5min read
By Couch & Associates March 21, 2013

6 Steps to Build Brand Loyalty

How do you build an enduring brand with loyal followers? As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent[…]

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Understanding Demand Generation
5min read
By Couch & Associates March 18, 2013

Understanding Demand Generation

Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of […]

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6 Things Marketers Need To Know About Google Analytics
6min read
By Couch & Associates February 28, 2013

6 Things Marketers Need To Know About Google Analytics

As a marketer, do you know what’s driving leads/sales to your website? Are you getting more out of your website by optimizing it effectively for search[…]

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Marketing Automation 101: What B2B Marketers Need To Know About Marketing Automation
4min read
By Couch & Associates October 26, 2012

What B2B Marketers Need To Know About Marketing Automation

What is marketing automation? Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until[…]

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10 Tips for Writing an Effective Business Blog
5min read
By Couch & Associates October 3, 2012

10 Tips for Writing an Effective Business Blog

What makes a good business blog? What should you keep in mind when writing a business blog? How do you defend your brand in the blogosphere[…]

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Three Benefits of Monitoring Key Performance Indicators
2min read
By Couch & Associates September 19, 2011

Three Benefits of Monitoring Key Performance Indicators

The ability to make the best decisions, like whether or not to continue with certain efforts, terminate them, or move forward with more successful ones is[…]

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